Clicktivism Case Studies

1. #thePowerofMakeup
2. #BringBackOurGirls
3. the Archibald Project
4. the Teal Pumpkin Project
5. #hearthiswell

Research your assigned advocacy project by looking for it on various social media sites and searching for it on the web. You will report your findings to the class, answering the following questions.

  1. What’s the purpose of your movement? Who is the audience? What action is the audience supposed to take?
  2. What digital projects were created? How successful were they at spreading and WHY? (Use Jenkins and “Six Things.”
  3. Is this movement activism? Does it have the potential to make a difference? If so, how?

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